Did you know that by 2030, artificial intelligence and automation are expected to take over the occupations of 30% of the workforce in most countries and at least a third of the constituent activities of 60% of jobs? Artificial intelligence (AI) has been around since the 1950s, but only recently have companies started using AI content generation tools to create original text on demand. 

The most popular use cases of AI writers are generating social media copy and blog posts, but they can also be used for other marketing needs, such as email campaigns and advertisements. 

In this article, you’ll learn what the main applications of content generators are. We’ll also look at five of the best solutions that are currently available, and we’ll touch upon the potential downturns of using such tools.

So, What is an AI content generation tool?

An AI content generation tool is a piece of software that uses artificial intelligence (AI) algorithms to facilitate the content writing process. It typically requires human input to set up the parameters of the content. Then, the AI content generation tool will use AI algorithms to generate a piece of content in line with the instructions and the preset parameters. 

AI content generation is based on Natural Language Processing (NLP) and Natural Language Generation (NLG). These methods require a variety of deep learning models that use massive datasets to train AI to identify natural language patterns and generate content applying them. Also, some of the software can fetch data from a given website and use the information to create content that is relevant to your audience. 

What should you look for in an AI content generator?

When choosing an AI content generation tool, one of the most important considerations is its ease of use. It shouldn’t take a lot of time to learn how it works, and you should be able to use all of its features without extensive training or instruction. The following are some of the elements you may want to look for in software that will help you create better content:

  • A free trial version that gives you a chance to see how the software works before purchasing it
  • A user-friendly interface that makes it quick and painless to get started
  • A wide range of templates that you can use as a starting point to make writing faster
  • The quality output should be consistent and well-written so that you don’t have to do much editing 
  • The factual accuracy of the content
  • An easy way to get help if you need it, either through tutorials or support staff available 24/7 to answer any questions or concerns you may have
  • An online community to help you with your work and answer any questions you have about the software
  • A price that’s affordable for your business or personal needs

Let’s explore some of the most popular AI content-generation tools currently available in the market. 

5 Best AI content generation tools to consider

Jasper – Best for marketing and sales teams

Jasper is a content generation tool that has seen several branding changes from Conversion.ai to Jarvis.ai, and now to Jasper.ai. With over 50 templates and supporting more than 25 languages, Jasper can help you generate new ideas for blog posts, landing pages, ads, emails, and more. 

What’s more, it gives you greater control over text by integrating with tools like Surfer SEO, Grammarly, and Copyscape to make sure your content is engaging, error-free, and completely original. This integration capability makes it easy to ensure your copy is optimized to rank in search engines and attract visitors alike.

The Jasper Facebook community of about 70,000 users is particularly helpful in case you face any challenges with understanding and using the tool.

Free trial: Yes.

The trial lasts five days. However, you’ll have to provide Jasper with your credit card information first, so you can use it.

Pricing: Jasper’s pricing packages start at $49/month for 50,000 words generated and up to 5 users per account.

Screenshot of ChatGTP platform

ChatGPT – Best for individuals or organizations looking for an AI-powered conversational model to answer questions, generate text, or complete a wide range of language-related tasks

ChatGPT, created by OpenAI, is a conversational AI model that uses machine learning algorithms to generate human-like responses. It’s based on OpenAI’s latest development, the large language model (LLM) software, launched on November 30, 2022. The tool uses a neural network that processes text and produces a response determined by the input it receives. Taking into account the entire context of the conversation, ChatGPT can create highly relevant and meaningful responses. This makes it ideal for use cases such as customer support or chatbots.

You can also use ChatGPT as an AI content generation tool to create blog posts, product descriptions, emails, and other forms of written content. This can save time and effort compared to manual writing while still delivering good-quality content that is informative and engaging.

Welcome emails created by ChatGTP

An example of generated ChatGPT welcome email 

Additionally, ChatGPT can be fine-tuned to your specific needs, allowing you to train it on your own data and create content that is customized to your brand voice, tone, and style. This can result in generating content that is more accurate and relevant to your audience. 

Free trial: The program is currently in its beta mode and can be used for free. OpenAI’s idea is to allow the massive usage of ChatGPT so that users can provide feedback on their experience, which will then be incorporated to improve the content generator.

Pricing: ChatGPT’s pricing follows the pay-as-you-go principle and starts at $$0.0004 per 1K tokens, which is equal to about 750 words.

Homepage screenshot of Copy,AI tool

Copy.AI – Best for digital marketers, marketing agencies, and business owners

Copy.ai is an AI-powered content generator that helps businesses create blog post sections, social media posts, product descriptions, and more. The tool is also highly versatile, able to generate content in a variety of styles and tones to suit different industries and purposes. This makes it an ideal asset for a wide range of businesses, from small startups to large corporations.

In addition, CopyAI offers over 100 writing templates and supports more than 25 languages. It provides a variety of resources to help you take full advantage of the app and learn how to use it like a pro. 

There are weekly demos, helpful FAQs, tips and tricks sections, blog posts, and available customer support services. The Facebook group called “CopyAI – Official Group” has more than 17k members, including the founders of CopyAI, Chris Lu and Paul Yacoubian. So, it’s guaranteed – you’ll get answers to all of your questions.

Free trial: Yes.

You can take advantage of the 7-day trial of the Pro plan. Copy.AI offers a free option with a monthly limit of 2,000 words.

Pricing: The starter plan at Copy.ai is priced at $49 per month, providing you with access to a wide range of copywriting tools and the ability to write an unlimited number of words each month.

Article Forge homepage screenshot

Article Forge – Best for bloggers, content marketers, and business owners

Article Forge is an AI writing tool that claims to write plagiarism-free and SEO-optimized articles within 60 seconds. The program uses Google’s artificial intelligence technology to research and generate long-form content of up to 1,500 words, including engaging and relevant titles and subheadings.

You can edit the generated articles in the Article Forge editor and export them as a PDF or HTML. The content generation tool supports 7 languages and provides integration with WordPress so you can post your articles directly. Other useful integrations include SEO AutoPilot, Cyber SEO, RankerX, GSA Search Engine Ranker, and SEnuke TNG.

Free trial: Yes.

Article Forge offers a 5-day free trial and a 30-day money-back guarantee.

Pricing: The AI generator provides three pricing plans starting from $27 to $117 per month based on the amount of content you expect to write:

  • $27/month for up to 40,000 words
  • $57/month for up to 250,000 words
  • $117/month for over 250,000 words. 

Copysmith homepage screenshot

Copysmith – Best for enterprise and eCommerce marketers

Copysmith is a copywriting tool that uses AI technology to generate product descriptions, ad copies, landing pages, and other types of marketing content. The software promises to deliver high-quality content that is optimized for search engines. Copysmith also offers plagiarism checking by using Copyscape to ensure that the generated content is fully original.

The platform offers a wide range of templates for ads, product descriptions, blogs, and more, and a range of customization options to fine-tune the tone, style, and language of your content. Copysmith integrates with various tools and platforms like Google Ads, Shopify, Frase SEO Enhancer, Zapier, Google Docs, and WooCommerce to make content creation easy. The AI tool also features a Google Chrome extension to quickly generate content while browsing the web without having to switch to another platform or software.

If you need help or want to ask questions about Copysmith, you can find their support through various platforms like email, LinkedIn, Facebook, Twitter, and Instagram.

Free trial: Yes.

 A 7-day free trial is available, with no credit card required.

Pricing: The platform has three pricing plans: Starter priced at $19/month for 5 users, Professional at $59/month for 10 users, and Start-Up at $299/month for 20 users.

  • The Starter plan includes 20,000 monthly words and 20 plagiarism checks.
  • The Professional plan offers 80,000 monthly words and 100 plagiarism checks. 
  • The Start-Up plan provides unlimited words and plagiarism checks, along with custom development, bulk import & export, and an account manager. 

What can you use AI content creators for?

The main purpose and advantage of AI content generation tools are producing large amounts of content on demand within a matter of minutes, freeing marketing teams from mechanical tasks that drain productivity and time. Such tools are extremely useful for creating different versions of a micro-copy, such as: 

  • Article titles

AI content generators can equip you with a list of article title suggestions. You can either use them directly or get some inspiration when you feel out of ideas. Let’s take a look at the title suggestions generated by ChatGPT following clear instructions.

  • Blog post sections

AI content-generating tools can create whole blog post sections developing a particular subheading into a sequence of paragraphs. 

  • White Paper and e-book sections

You can use AI content generators to produce even longer pieces of content, considerably accelerating e-book creation. 

  • Product descriptions

This is a typical use case of AI content generators, which provided the brand, the product name, model, and parameters can pump out product descriptions that can do a perfect job. It is particularly helpful when you have thousands of items to describe and offer to your potential customers. You only need to make sure your descriptions are unique and informative, so you can bring real value to your leads.

  • Email subject lines

Whether you’re running a marketing campaign, guest post outreach, or email follow-up, the subject line is one of the most important elements of your emails, which can make your recipient open or skip your message. Therefore, using an AI writer can save the day – you can get some ideas or use the suggestions to A/B test your campaigns. 

  • Email copy

In addition to equipping you with subject line suggestions, an AI content generation tool can write the full copy of your email if you provide proper directions.

  • Ad copy

Whether you’re running Facebook, Instagram, Twitter, or Google Ads, you need a captivating caption. Ai writers can pump out a full list of options, so you can select the best one or use some of the ideas suggested.

When you choose the format you want and enter your talking points, the tool automatically produces multiple versions of relevant content. Now, it’s up to you to make your choice, apply some edits to better target and voice the copy, and use it to save valuable time and effort for more strategic activities.

Top cool ways to use AI tools for your website

Creating website content can be a demanding and time-consuming task. Coming up with fresh and well-thought-over ideas, focusing, and finding the best wording for your thoughts are among the most common challenges writers face. 

AI content-generating tools come with a number of benefits: time-effectiveness, the ability to produce large amounts of SEO-focused content on demand, and the potential to improve. Here’s how this technology can help you overcome writer’s struggles:

Provide engaging content ideas

You can get a list of topics and ideas for your blog and video content. You only need to provide general information about your industry, niche, or product to make the AI content generator come up with a number of options you can choose from.

Create blog post outlines

You can instruct an AI-enabled content generator to complete an outline for you. To use this feature, simply enter your blog post’s title along with your desired tone of voice. What’s more, the software can create titles and help you brainstorm content ideas. 

Overcome writer’s block

Sometimes, even the most experienced writer has trouble coming up with ideas and unique interpretations of a subject. Having a tool to generate various content suggestions can provide sources of inspiration and spark creativity. Even if you can’t use the whole content that the tool pumps out, you can still pick some crisp thoughts and intriguing points. You can then develop them using your own voice and style.

Generate your first draft

Let’s face it, producing top-quality content can be tedious and time-consuming, and in the age of deadlines, every second counts. An AI tool can create your first draft in a matter of seconds. Just select the type of content you want and the tone of voice, and include the talking points. You will get a first draft of the content for you to revise and edit. You can then tweak the content to fit your brand voice and audience’s needs.

Create an end-to-end brand growth strategy

You can use an AI-enabled tool to craft an overall brand strategy for you, including identifying your buyer persona, product description, website content, social media, and channels to engage with your potential customers.

Perhaps, this is the moment you start thinking, “It’s too good to be true,” and you have a point.

AI: A Blessing or a curse? A closer look at its potential problems

Highly intelligent and useful as it may be, the most recent AI-enabled solutions have definitely disrupted the landscapes of higher education, content marketing, code writing, and journalism. Even search engine giants like Google are alarmed and threatened by the extensive capabilities of ChatGPT to provide prompt and relevant answers to queries. What’s the other side of the same coin?

Although the LLM software is widely feared, more optimistic interpretations claim that the AI-powered chatbots and content generators are more hype than harm and could even offer some help to colleges and universities by providing students with new ways to learn, such as critical analysis of AI-generated essays and spotting inaccuracies. 

Also, it’s long-established that AI will not take over human writers of creative and persuasive pieces. Using content generation tools brings some drawbacks that could affect the quality of the content, such as:

Missing human touch

No matter how advanced the technology is, it will never be able to replicate the human ability to understand emotions. You may find that the AI content sounds robotic, and it won’t do the trick, which brings us to the next point…   

Lack of human logic

Sometimes, the generated content doesn’t make sense, and it may be too repetitive. So, you can’t fully rely on AI. You’ll have to read and edit the content first before publishing. What’s more, there is…

Lack of control over the quality

If there’s no human oversight, there’s no guarantee that you’ll end up with high-quality copy each time you use an AI. You may find yourself spending too much time and money editing content that’s been poorly generated. 

Potential issues with search engine algorithms 

AI tools might produce content that looks great in the first place. However, the included keywords may sound unnatural. Google may penalize your website for keyword stuffing or… 

Duplicated content

AI-generated articles are often similar to existing content. Once you input a prompt, the AI tool uses the information along with the data around the web to generate content that matches your needs. However, this could lead to plagiarized pieces of content, which Google penalizes by lowering rankings and giving search results less weight.

In light of the points we have just made, the next question may sound quite rhetorical. Yet, let’s state it clearly…

Should you fully rely on AI now?

Figures are indicative. According to a Content Marketing Institute survey, only 15% of content marketers will adopt AI in their content marketing strategies. 

Content marketing creation areas in 2023

Image Source

Therefore, the best way to use content creation tools these days is to have them generate ideas, so you can pick some sparks of inspiration. Although AI can sometimes create really good marketing and promotional content, you’d still need a professional writer to brush it up and add a human touch.   

Takeaway: How can you take the best of the two worlds?

If you are a marketer or a business owner, one way to take advantage of both AI content generation tools and human writing is to use AI to generate a rough draft. And then, have a human editor review, refine, and add personal touches to make the content more human-like and engaging.

This approach can result in content that has the speed and efficiency of AI-generated content and the touch of humanity that comes from a human writer. Another way is to leverage AI to assist your in-house or freelance writers by suggesting ideas, titles, keywords, or sentence structure saving time and streamlining the writing process.

If you are a content writer, and you opt for an AI-generated rough draft, edit and refine the content to make it more engaging, accurate, and tailored to the specific audience. Also, tap into the capacity of AI content generation by using the tools as a starting point or inspiration for your own creativity, and never run out of blog post ideas again.


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