While it may be tempting to hit “send” the moment you finish an email, taking a few seconds to craft a strong closing can dramatically boost your chances of getting a reply. Your closing can make a decisive last impression on your audience and ensure a response rate of up to 65.7%.
So, closing an email can make or break a relationship. It’s the final thing a reader sees in your message, and how they feel about it may greatly influence their interaction with your outreach request.
In this article, we’ll look at why great closings are necessary for guest post outreach. You’ll find sure-fire strategies for ending your emails impactfully, and you’ll learn phrases that work best.
Ready to get inspired and master the last step of your guest post outreach? Let’s get started!
Table of Contents
Why great email closings are important for guest post outreach
If not done right, an email ending is where you’re most likely to make your recipient break off the conversion and lose a potential opportunity. This will nullify your effort in searching for the right lead and finding their email address. Closing an email is like the last page of a book. It’s your final chance to:
- Get your message across to your readers
- Remind them that you’re interested in writing for them
- Make a final pitch and seal the deal
- Get your guest post published on a high-quality blog
So, just like attention-grabbing subject lines, closing your email is one of the most important parts of your guest post outreach emails. Let’s move on to the core concepts.
What to include in your email endings
Take your time to study the three elements of email closing.
A closing thought is a short, sweet sentence summarizing your email. Closing thoughts help you reinforce the message that you want your reader to walk away with. If there are any questions or requests you’d like to address or if you have other information, this is usually an excellent spot to include them.
Ensure your closing thoughts are relevant to what you wrote earlier in the email. Avoid listing random items that don’t fit into your message at all. Here’s a golden rule not to break: always end with a call to action.
A sign-off is a short phrase followed by your name that signals the email is over. It’s an easy way to say goodbye, which can be formal or informal, depending on who you are writing to and how well you know them.
In general, it’s important to keep your sign-off brief and consistent to avoid confusing your readers. Here are other examples of sign-offs:
- Best regards
- Kind regards
- Sincerely yours
- Yours sincerely
You can also use a sign-off to thank your customer for taking the time to read your email. What’s more, expressing gratitude is long-established as accounting for the most significant increase in the response rate.
Image Source: Boomerangapp.com
So, opting for a simple “Thanks!”, “Thank you!” or “Thanks in advance!” can do a miracle and boost your chances of getting the desired response.
This is one of the most essential parts of the email closing. 82% of digital marketers use signatures to increase brand awareness.
The purpose of the signature is to provide the recipient with information about who sent the message and how to contact them. A signature is a way to add credibility to your emails and make them sound professional.
The signature should include your name, title, company logo, phone number, and email address. If you have enough room for additional information, consider adding a link to a website where people can learn more about your business or find additional contact information.
Now that you know the game’s name, let’s get deeper and look at real-life examples so you can use them for your guest post outreach campaigns.
19 Inspiring examples to help you with your next guest post outreach campaign
In this section, we’ll be focusing on the closing thoughts and the sign-off
Guest post ideas
Here, you share guest post ideas so the recipient sees that you’ve done your research.
- I’d love to share some ideas for guest posts that I think would rank well on Google. Hope to hear from you soon. [Name]
- If you think your readers would benefit from these topics, I’d be happy to help you enrich your website with high-quality blog resources. Looking forward to hearing what you think! [Name]
- Do you think these ideas would be useful for your [site]? Thanks in advance, [Name]
- I will be in touch again soon with more ideas for your blog. Thanks, [Name]
If you have a good idea for an article, don’t be afraid to share it with your recipient. You can get feedback on the idea or directly offer to write it yourself.
Remember that your prospects are inundated with pitches all day long, so make sure yours stands out by being well-researched and relevant to their audience.
“You choose the topic” email closings
Here’s the deal: You’ve offered some topic ideas in your guest post outreach email body, but you wouldn’t like to miss your chances if your recipient considers other topics more relevant and urgent.
- I’m willing to discuss other topics if you feel these don’t work for your audience. Looking forward to getting to know your thoughts, [Signature]
- Whichever topic you choose, I will write and research content that is well supported with facts, stats, and screenshots. Let me know what you think. I’ll be excited to hear back from you! [Signature]
- Based on the topics I listed above, which one do you think I should write about? Please, contact me so I can start writing and send you the first draft as soon as possible. I look forward to hearing from you soon. [Signature]
- If you want me to write about an entirely different topic, I’ll be glad to do so as well. I appreciate your time and really look forward to working with you. Cheers! [Signature]
By suggesting to your lead that they choose the topic per their preferences and content plan, you show them that you care about their priorities and are willing to build relationships based on cooperation and mutual benefit. This will most likely be appreciated and drive the responses you’re hoping for.
“Let me know” email closings
Your email should open up a conversation with your recipient. To do so, you need to “throw the ball” and indicate that you expect to hear their opinion and consider it valuable.
- Let me know if you are interested in collaborating, and I will send you some topic ideas. Thanks, [Signature]
- If you need more information, please let me know. I look forward to hearing from you. [Signature]
- If you are interested in this opportunity, I would happily discuss it in more detail. Either way, keep up the excellent content, [name]. Best, [Signature]
- Let me know if there are any other topics you would like me to cover in future articles. Best, [Name]
- Please let me know if you’re interested in collaborating on future content. Thank you, [Name]
- Let me know what you think. Talk soon, [Name]
This is a great way to keep the conversation going and show interest in collaboration.
More email closings for guest post outreach
Here are some additional ideas you can incorporate into your guest post outreach.
- Would this be something you’d be interested in? Thanks, [Name]
- Thanks for your time and consideration! I can’t wait to hear back from you. Cheers, [Signature]
- Would you mind if I send you the first draft of [Guest post name] so you can see if it would be a good fit? Looking forward to hearing from you. Thanks, [Signature]
- After spending some time on your website, I was impressed with the quality of content that you produce and felt we should talk. Thanks, [Name]
So, use your imagination and inspiration – you can use the examples above, combining and customizing them to enhance the impact of your emails.
Tips and tricks to level up your email closings for guest post outreach
The closing is your final opportunity to ensure they take action, so it’s essential to get it right. Here are some tips and tricks for your email closings for guest post outreach:
End with a thank you or other sign of appreciation
Thanking someone for reading your message shows them that they have your respect, which can lead to a more positive response in the future. You can also show appreciation for their feedback or mention something helpful.
Make it short
There’s no need for an overly long closing here – just keep it simple and friendly. You don’t want to sound like you’re trying too hard with this part of your message.
If possible, include their name in the closing of your email. This will help make that connection between you and your prospect even stronger.
Include a CTA
Ensure you include a clear CTA in your email closing so your recipients know what you want them to do.
Use helpful tools – they can save the day
Sometimes, even following the tips above, you may struggle to craft a compelling email closing. Consider using the following tools.
BuzzStream is an online tool for managing your content outreach campaigns. It lets you organize all your contacts and tracks the open and response rate. You can also set up automated reminders to follow up with people who haven’t responded yet, so there’s no chance of them slipping through the cracks.
Grammarly is an online grammar checker that’ll find any grammatical errors in your writing and help you avoid embarrassing mistakes that could hurt your credibility. It works by highlighting possible errors in your writing and suggesting corrections so that you don’t have to guess yourself or look them up in the dictionary whenever they come up. This saves time and ensures that everything you write sounds professional and polished
This tool will come up with professional-looking signatures for Gmail in seconds. It will generate an email signature with your name, social media links, and other contact information. This will make your emails consistent and recognizable.
You can also customize your signature by adding your logo or image.
Image Source: TextMagic
So, your recipient will know who they should contact if they have any questions about the article or need more information about you as a writer.
Want to know the best part? It’s completely free!
Excessive repetitions can be annoying and make your content clumsy, dull, and unimaginative. You don’t want to sound this way.
If you’re having trouble finding the right word or phrase for your email, use this tool for suggestions on synonyms and alternatives to words with similar meanings.
Get the desired response with your impactful email closing
The takeaway? Email closing is the final line of your email that is meant to create a lasting impression. While you may be tempted just to say “thanks” or something equally generic, remember that your closing makes a big difference in whether or not you receive a response from the recipient.
As you already know, many different ways to close your emails exist. You should select the one that best fits your case and goals. You should always end your emails with a call to action, an invitation to respond, and an email signature to make your email professional. So, fuel up your email guest post outreach campaign with the perfect email closing.
Looking forward to viewing your sparkling ideas in the comment sections below!
Thanks in advance, and happy guest post writing!