By writing guest posts, you can increase your audience reach, gain visibility, and build relationships with other blogs. Guest posting is also the most popular link-building tactic, directly contributing to websites’ SEO rankings. After finding a blog to write for, you’ll need to construct a persuasive outreach email demonstrating how you can provide high-quality content. Learning how to write a guest post outreach email is crucial and can help pave the way for collaborative opportunities.

Want to find out how to create a convincing guest post outreach email? Start with our comprehensive step-by-step guide! 

#1 Craft a captivating subject line

The subject line is the most important part of your guest post request email. Here are some tips for starting off on the right foot. 

Make a good first impression

Since this is the first thing your recipient will read, making the best possible first impression in your subject line is crucial. Your subject line may be ignored if it isn’t concise and straight to the point. That’s why staying between 35 and 50 characters and leaving out any unnecessary information is recommended.

Avoid spam-triggering words

The worst outcome for your outreach email is getting automatically pushed to the recipient’s spam folder. Email filters detect and flag certain words that appear deceptive or overly promotional. This contributes to 45% of all emails sent being categorized as spam. To avoid this, ensure you don’t include spam-triggering words throughout your subject line and overall email. 

Guest post subject line examples

Ideally, you want to grab your recipient’s attention from the get-go by being persuasive and highlighting exactly why you’re contacting them. Here are a few helpful examples: 

  • Guest post proposal 
  • High-quality guest post request 
  • Blog ideas your readers will love
  • Great content ideas for your blog

There are plenty of other ways to create a convincing subject line to ensure your email instantly stands out from the crowd.

#2 Personalize your guest post outreach email 

Including a personalized touch within your outreach email can help you to build a relationship with your recipient. 

Do your research beforehand

Start by checking out the website you’re reaching out to and reading some of its content. This will give you the background information required to tailor your email to match the recipient’s specific preferences and interests. Reading previously written articles will also give you an opportunity to find suitable topic ideas to suggest when making your pitch. 

Connect with recipients 

Connect with your recipients on a more personal level by addressing the company name and making an effort to match their writing tone and style. You want your email to appear authentic rather than a copy-and-paste. 

#3 Introduce yourself

Provide a brief introduction that includes details such as your name, job title, and blog name. You can also outline any relevant experience, such as previous writing collaborations.  The key here is striking a balance between confidence and humility. 

Show recognition

After providing some personal information, turn your attention back to the recipient to keep them engaged. Reference some previous blog posts, especially ones related to your niche, and convey your appreciation with positive feedback. 

#4 Make your pitch  

Now, you can express your interest in collaboration with the recipient and explain why you’re reaching out to them. 

Highlight your value 

Explain how the company can benefit from working with you, such as:

  • Enhancing their SEO authority 
  • Saving time
  • Expanding their audience reach
  • Diversifying their website content  

Suggest topic ideas

Showcase your expertise in specific topics that align with the website’s existing content and ask if they have any content ideas in mind. You can also demonstrate your skills with relevant writing examples. 

Typically, sending your written article to the recipient is not best practice, as it might not be relevant to their blog. Instead, suggest 3 or 4 topics and mention that you can send a short outline for the article. This ensures you’re both on the same page regarding their expectations and the content’s guidelines.  

#5 Wrap up your guest post outreach email

End your email on a high note by expressing gratitude for your recipient’s time and emphasizing your enthusiasm to collaborate with them.  

Provide a straightforward CTA

A call to action (CTA) will prompt a reply and is a great way to finish your outreach email. Encourage them to contact you and express your readiness to discuss further details or address any questions. 

We suggest something along the lines of:

    • I’d love to hear your thoughts 
    • Looking forward to your reply 
  • Feel free to respond at your earliest convenience
  • If you need additional information, don’t hesitate to reach out 

Sign off

Conclude your email with a professional and friendly sign-off, such as:

  • Best regards
  • Kind regards
  • Warm regards
  • Yours truly
  • Sincerely 

Then, include a signature with relevant details to allow the recipient to contact you if needed. 

#6 Thoroughly check the email for errors 

Before you send your email, you should proofread it to find any spelling or grammatical errors. Emails that contain careless mistakes are likely to be taken less seriously. Studies have also found that spelling errors affect how a recipient views an email sender’s conscientiousness, intelligence, and trustworthiness.  

Particularly when reaching out for a guest post opportunity, you should demonstrate your writing skills and attention to detail.

Consider using a grammar-checking tool such as Grammarly for extra assurance when checking your email.  

#7 Consider sending a follow-up email

A study by Backlinko revealed that only 8.5% of outreach emails receive a response. However, follow-up emails reportedly lead to 2x more replies. So, if you’ve been waiting several weeks to hear back from your outreach email, you can try contacting the recipient again. 

A suitable follow-up email should be brief, informal, and respectful. You might put off the recipient and make a bad impression if you’re too pushy or demanding. Instead, focus on providing a gentle reminder or reiterating the benefits of your proposal. 

Similar to your original outreach email, the success of your follow-up email heavily depends on the quality of your subject line. Check out some examples: 

  • Some additional ideas your readers will love
  • A friendly reminder
  • Is there anything else I can do for your blog?
  • Following up on a collaboration possibility

Ready to create your winning guest post outreach emails?

With these steps, you can craft a compelling outreach email that will help you secure guest post opportunities.  

Just remember to tailor your outreach emails to each recipient, showcase your knowledge of their brand, and maintain a friendly tone throughout. By aiming to build a genuine connection, you can drastically increase your chances of receiving a response. 

Need extra assistance? Check out our helpful templates to simplify the process and find a guest post email format that suits you best! 

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